• Visiting Senior Lecturer, Engineering Technology & Industrial Distribution
  • Industrial Distribution
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Pradip Krishnadevarajan

Educational Background

  • Ph.D., Supply Chain Management and Business Analytics, Karpagam University, India
  • M.S., Industrial Engineering, Texas A&M University
  • B.S., Mechanical Engineering, PSG College of Technology, Anna University, India

Research Interests

    • Pricing Optimization
    • Inventory Management
    • Customer Experience
    • Stratification Techniques
    • Supplier Management
    • Sales Analytics
    • Channel Optimization
    • Driving Profitable Growth

Certifications & Memberships

  • CPSP, Certified Professional Sales Person, National Association of Sales Professionals
  • CPMM, Certification in Project Management Mastery, Brain Sensei, and Acuity Institute
  • CLSSBB, Certified Lean Six Sigma Black Belt, Acuity Institute
  • CCMP, Certified Change Management Professional, Acuity Institute

Selected Publications

  • F.B. Lawrence, S. Gunasekaran, P. Krishnadevarajan, "Unlock the Power of Inventory Analytics: Aligning Working Capital to Customer Experience to maximize Your Bottom Line," NAW Institute for Distribution Excellence, 2017
  • S. Gunasekaran, P. Krishnadevarajan, F.B. Lawrence, "Driving Profitable Growth: A Distributor’s Playbook to Generate-Manage-Sustain Competitive Advantage," NAW Institute for Distribution Excellence, 2015
  • P. Krishnadevarajan, S. Gunasekaran, F.B. Lawrence, "Pricing Optimization: Striking the Right Balance for Margin Advantage," NAW Institute for Distribution Excellence, 2013
  • S. Gunasekaran, P. Krishnadevarajan, F.B. Lawrence, "Sales and Marketing Optimization: Developing Competitive Value Propositions in Distribution," NAW Institute for Distribution Excellence, 2012
  • F.B. Lawrence, P. Krishnadevarajan, S. Gunasekaran, "Customer Stratification: Best Practices for Boosting Profitability," NAW Institute for Distribution Excellence, 2011
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